Brand Strategist | Ex-Nestlé (MAGGI · PURINA) | FMCG & Automotive | Brand Building → Business Gr
Hello, I'm
Hello, I'm
Jerolynn Hii
I turn brand briefs into market share.
At Nestlé Malaysia, I managed brand planning and P&L for MAGGI Culinary by running consumer insight cycles with Nielsen and Kantar, building campaign briefs through the FIRE framework, and tracking brand health via CreativeX. In 4 months, I identified a RM3mil+ competitive whitespace in the stock cube category, and earned CEO approval for a product innovation pipeline projected to expand market share by 15%.
At Isuzu Jimisar Sarawak, I joined as employee #2, where there were no brand assets, no ad accounts, and no processes. I built the entire marketing function from scratch and repositioned the brand from #4 to #2 in Sarawak within 5 months. The integrated campaign across digital, KOL, and live events generated 3,200+ qualified leads at RM15–25 CPL, contributing to 237 vehicle sales orders.
What makes me a stronger Brand Strategist: I've worked inside a structured FMCG system and as the sole decision-maker at a regional brand. I know how to brief an agency, pressure-test a campaign against consumer data, and translate market insight into a business case that gets CEO sign-off.
At Nestlé Malaysia, I managed brand planning and P&L for MAGGI Culinary by running consumer insight cycles with Nielsen and Kantar, building campaign briefs through the FIRE framework, and tracking brand health via CreativeX. In 4 months, I identified a RM3mil+ competitive whitespace in the stock cube category, and earned CEO approval for a product innovation pipeline projected to expand market share by 15%.
At Isuzu Jimisar Sarawak, I joined as employee #2, where there were no brand assets, no ad accounts, and no processes. I built the entire marketing function from scratch and repositioned the brand from #4 to #2 in Sarawak within 5 months. The integrated campaign across digital, KOL, and live events generated 3,200+ qualified leads at RM15–25 CPL, contributing to 237 vehicle sales orders.
What makes me a stronger Brand Strategist: I've worked inside a structured FMCG system and as the sole decision-maker at a regional brand. I know how to brief an agency, pressure-test a campaign against consumer data, and translate market insight into a business case that gets CEO sign-off.
